Marketers and brands keep looking for opportunities to bring unique content that can be impactful on consumers. The struggle is real because creating new content every day is not an easy job. Brands often wish for a genie that would create content for them for free, and that content could be moving enough to generate leads.
Well, let us tell you that genie is real, and it has been around you for years, but you failed to notice it. It is the experiences of your customers who share it on their social media platforms in the form of pictures, videos, reviews, etc. It is called user-generated content. Want to know more about this genie and how it can be the best content marketing strategy for you? Keep reading to find out.
What Is User-Generated Content?
User-generated content is a powerful form of marketing that enables brands to expand their content marketing strategy like never before. It is more trusted than content created by brands as it brings a sense of authenticity to the digital landscape.
User-generated content is any form of content created and shared by consumers based on their experiences with brands. Social media is where you find most of the user-generated content as that’s where a common consumer expresses its views on an everyday basis.
Your customers become your main advertisers when they post, and you repost their reviews, tweets, posts, or stories, which builds trust among your potential customers and increases your engagement.
What makes user-generated content so impactful? Let’s find out.
How Is User-generated Content The Best Content Marketing Strategy?
Most Authentic Content
Everyone has their own way of interpreting things and expressing their views. User-generated content is authentic as it comes from different people with their unique experiences with brands. You will never find two user-generated content the same.
When you acquire user-generated content in your content marketing strategy, you give fresh content to your audience. You can create authentic UGC galleries and embed them on your website to build trust among your website visitors.
You can repost them on your social media platforms to make it fun for users to explore and engage with the unique social media content you will post with UGC.
Impacts Buying Decisions
It is a consumer behavior to look for product reviews or real-life experiences by peer consumers before making any online purchase decisions. That’s because many brands have emerged online over the years, and many frauds have emerged to affecting consumers’ trust in online businesses.
When you use user-generated content as your content marketing strategy, you directly give your potential customers what they are looking for; bona fide content.
It impacts consumers’ buying decisions to a great extent, as they no longer have to go around looking for reviews. All this helps you stand apart from the online competition among brands.
More Engaging Than Other Content
When you repurpose user-generated content for your marketing strategy, you make the consumers the face of your brand, making your content more relatable for your potential customers. And it is a commonly known fact that relatability is what consumers seek while engaging with content.
Hence, user-generated content, by default, is highly engaging content. Users create content via branded hashtag, mention, handle, etc. When this content is aggregated and embedded on the website, it can easily attract users.
Also, reposting this content by obtaining its legal rights will make the creator feel appreciated and inspire others to participate in content creation by using the branded hashtag.
Improves Social Media Presence
When you post content created by your customers, you make them feel important and make them realize how much their views are important for you. It turns them into your loyal customers and encourages them to create more user-generated content for you each time they make a purchase.
Moreover, if you want your audience to create user-generated content, you can organize hashtag contests or giveaways. You can set certain rules upon the kind of content you want them to create, which will help you choose the winner.
You can announce attractive goodies and prizes for winners and runners-up, which will make the hashtag contest more exciting for your audience. You will get a plethora of rich user-generated content that you can use for all your future marketing purposes.
Let’s Call It A Wrap!
Now that we have reached the end of this blog, we hope that you have a good grasp of the topic: user-generated content. And understand what an impactful content marketing strategy UGC can be for your brand.
So! It’s time to refresh your game plan and dig into the content your customers create for you, as, believe it or not, that’s the ‘it’ content for you.