If you’re looking to drive more traffic to your website in 2022, then you need to be strategic about your SEO tactics. In this article, we’ll be discussing some of the most common and effective SEO tactics that you can use to improve your website’s ranking in search engine results pages (SERPs). Keep reading to learn more about these common SEO tactics and how they can help you achieve your traffic goals! So, without further ado, let’s get started!
1. Optimize User Experience
In short, one of the best ways to get a high Google ranking is to maintain user experience. The majority of Google’s ranking signals rely on the website visitor’s experience. It illustrates how important it is to optimize your website for visitors.
Good user experiences lead to people staying on your website longer, visiting more pages, and revisiting it.
- Speed up your website
- Create a mobile-friendly design
- Structure your website well
- Ensure that your website is easy to use or userfriendly
- Use popups in strategic places on mobile devices
- Make your website appealing
Not enough time to do the entire list yourself? Using a website heat mapping tool like WatchThemLive on your website, you can track your user activity on your website and find out where visitors are most likely engaged. As a result, you can place your CTAs and important content there to drive more conversions. Heatmaps show the activities of website visitors through colors. Higher user engagement is indicated by warmer colors, while lower engagement is indicated by cooler colors.
2. Optimize Your Website Continuously
Continuous website optimization is essential for long-term success. As your customers change, it’s essential to constantly update your website to attract more visitors, increase traffic, and hopefully conversions. In order to achieve this objective, using a website optimization tool can be a great help. It will provide you with valuable insights. Your website might benefit from collected user data to lead you where you need to optimize:
- Enhancing the quality of your content
- Improving the quality of images and videos
- Providing a better customer experience
- Experimenting with interface improvements using usability tests
3. Use Influencer Marketing
You may say how influencer marketing and SEO relate. During the past few years, many website owners have played dirty in their quest to rank highly in search engines. In order to guarantee a top-ranking position in search engines, people used to manipulate their techniques in various ways, including paid links and keyword stuffing.
As a result of Google’s algorithm changes, sites using these techniques have been penalized and delisted. Due to these changes, site owners can now improve their ranking using healthy, white hat SEO strategies. The downside of playing it clean is that it’s much harder for sites to get ranked in search engines. This is the arena in which influencer marketing comes into play.
Influencers have a huge effect on leading their followers to your website for a specific call to action defined by you for a purpose like driving more traffic on your website or more sign-ups which advertisements don’t have this power. So, it’s worth noting that influencers are very helpful in terms of SEO. Here are some of the most notable points influencer marketing can be used as a useful SEO tactic:
Influencers Help To Create A Various And Potent Link Profile
The quality of your backlink profile is significant to your search engine ranking which brings more traffic to your website. Your link profile contains both backlinks and internal links. The reputation and authority of the websites that link to yours are leading factors for search engine rankings. Consequently, you’ll need to earn links from high-authority domains relevant to your site, but this could be hard to do.
Hopefully, we have a solution for it to find highly qualified influencers through the best influencer marketing agency. Influencer marketing is an excellent way to build natural backlinks to your website, which will further enhance your website ranking. Using a marketing platform for influencers and brands makes it simple to achieve your goals. In general, influential bloggers or influencers that have their own high-authority websites have access to other high-authority websites as well. The high-quality backlinks generated from these influencers will bring more traffic to your website.
Influencers Create Fascinating And Peerless Content
Generating content can be a difficult process, but as you know it’s essential to improve your search engine ranking to drive more traffics to your website. Google not only assesses the quality of your content, the efficiency of your keywords, and the clarity of your writing but also count the shares of the page on social media sites. in fact, this is one of the top nine ranking factors.
Influencer marketing lets you be in touch with a select group of individuals whose primary responsibility is to produce engaging and viral content. You can work with influencers to create content for your site, and they can also create sponsored content for you. Working with influencer marketing platforms such as Ainfluencer, you can quickly connect with Instagram influencers and content creators to launch promotional campaigns for free.
Influencers Enhance Content Reach And Engagement
The biggest challenge marketers face in digital marketing is finding ways to stand out in a sea of competitors. Lacking those qualities could have an adverse effect on your SEO, especially when you consider engagement and traffic to be the fifth most important ranking factor. However, the more engaged your audience is, the more traffic you will receive. In partnership with influencers, you establish credibility for your content and spread your brand message through a trusted source.
4. Work On On-Page And Off-Page Seo
Let’s start by looking at the SERPs. SERPs are the results of a search engine’s response to a user’s search query. The SERPs are relevant websites, ads, and features that appear when an individual types out a query on Google. Nearly all user traffic through SERPs can be classified as paid or organic. To acquire organic reach, SEO should be applied and effort should be made to improve rank on SERPs. Mostly, certain keywords are highly competitive. Identifying the right keywords can greatly increase your ranking on a search.
On Google, the top-ranked websites have 3.8x more backlinks than those ranked lower. A great way to boost visibility, credibility, and relevance for your site is to invest in on-page and off-page SEO.
5. Improve Featured Snippets
Featured snippets are short pieces of text that appear on top of Google search results. Because of where they appear in your search results, they are special. Almost every marketer worth their salt would like their content to appear as a featured snippet. Examples of featured snippets might be things like tables, lists, or a sequence of steps.
Often referred to as “Position 0”, it appears even above the number 1 result on Google’s search results. In layman’s terms, featured snippets for website visitors is like going directly to the section of a bookstore instead of walking through the entire store. This will be great disposal for the business whose website is featured, and it will give them credibility — without spending a dime on advertising. You can do the following to improve your chances of appearing in the featured snippets:
- You can research what your competition use as featured snippets with a service like Semrush or Ahrefs.
- Be aware that the three main types of featured snippets are paragraphs, lists, and tables.
- Search for keywords that visitors are most likely to use
- Provide answers to questions relevant to your industry
- Put headers, images, and videos in your post
- Make a “how-to” guide and tutorials section
6. Analyze Your Competitors
Performing competitor analysis is essentially a way to reverse engineer what your competitors are doing well in their search engine optimization strategy. In order to determine what already works for your competitors, you must research their links, content, and keywords. Discover who your competitors are for 10 to 20 of your most popular keywords. Observe the websites that keep appearing for most keywords and monitor them.
Your true SEO competitors are them. Analyze your competitors’ keyword rankings and identify any that you don’t rank for. Discover where you rank for these keywords, as well as how your competitors rank. A second thing to research is what content your competitors are producing and the best way to share it. If you’re an eCommerce owner, you can rely on common eCommerce tools to conduct a full competitor analysis.
7. Monitor User Intent and Target the Right Keywords
To target keywords, it is a better strategy to find out the intent behind a search than to simply look for those with the highest search volume. You can classify user search intent into two categories
- People who are looking for information about a particular keyword or subject.
- A user searching for an overview of a topic
A search for a specific item will have a very specific intent and they won’t be looking for anything else while a general search may include other relevant topics as well. Using keyword intent to boost intent-driven marketing is one way for businesses to garner more leads, sales, and traffic.
To make your business succeed, your primary focus should be search engine optimization. Once you’ve identified some options to increase your website’s organic reach, then use the points we have mentioned to your advantage. Once you’ve established a foothold in SEO results, you might want to dig deeper to maximize your business’ benefit. Don’t forget – SEO isn’t a one-time task. Rather than a one-time advantage, it provides a continuous return on investment, which is greater than any other marketing strategy.