Cybersecurity 101: How To Protect Your Data Online

Cybersecurity 101: How To Protect Your Data Online

In this digital age, online privacy is becoming increasingly important. Cybercriminals want to steal your identity and use it to commit crimes, obtain loans and destroy your credit score. In fact, according to this study, identity theft takes place every 14 seconds in America. Social media users are common victims of identity theft. If you’re…

Web Scraping And Its Uses In Influencer Marketing

Web Scraping And Its Uses In Influencer Marketing

Web scraping or harvesting has many benefits for businesses. From monitoring marketing trends and keeping an eye on competitors, the beneficial information you can gather through web harvesting is only limited by your imagination. It can even be used to discover and connect with influencers in your industry to form mutually beneficial partnerships. But where…

How to Use LinkedIn Automation for Lead Generation

How to Use LinkedIn Automation for Lead Generation

In marketing, it is crucial to reach out to the ones you need and who need you. Targeting, or multisegment marketing, is a method of advertising that entails zeroing in on specific groups of people or niches to tailor one’s content to. Today’s marketers are familiar with the concept of smart targeting. Nowadays, smart targeting…