Burger boxes are one of the most difficult items to design and manufacture. However, the burger box is an integral part of the burger marketing process. So, it must be designed to stand out with care for your burger brand. This blog post will discuss everything you need to know about branded burger boxes, from material selection to packaging printing.
Do you want to be the burger king? If so, then your burger packaging should match. This blog post will provide all the information you need to design and manufacture burger boxes for your restaurant. It includes a complete guide on material selection, shapes and designs, printing finishing, and other aspects that make an ordinary package extraordinary.
Steps to Design and Manufacture Burger Boxes
Selection of Quality Material
The burger box will be used daily. However, if you use low-quality material, it won’t last long. Your customers may be dissatisfied with the burger boxes. So, make sure that you purchase high-quality paper or corrugated board for manufacturing these burger boxes.
Some of the trendy burger box materials are metal burger boxes, paper burger boxes, cardboard burger boxes, etc.
Before you decide to use a material for designing these custom burger packaging boxes, make sure that the material is durable enough and will last long without any damages or cracks. If your customers can see even minor damage on the package, then they may not like it at all. This means you have wasted your money in purchasing low-quality materials.
Moreover, always go for a sustainable material that will help to pack your food item and help save the environment as well. For example, these less germy and sustainable boxes help maintain the freshness and taste of your burger.
Shape and Designing of Burger Boxes
You can make these boxes in any shapes, such as round, square, rectangular, etc. However, there is no standard shape for burger packaging design. You need to decide on the shape depending upon the size of your burgers and the types of toppings you provide them with. The design should also reflect your restaurant’s theme and logo so that customers know about what kind of meal they’re going to have when they order from you.
Designing burger boxes is not that difficult as it looks at first glance. You just need to keep in mind some important points while designing your burger box:
- Keep the burger visible so that customers can see what they’re getting; leave enough space around the burger and garnishing for this purpose.
- Give an attractive appearance to your burger packaging by including images of burgers on top or bottom surfaces of the box like a picture window (if possible). This will make them look yummy!
The most difficult part about making burger boxes is that both sides need to be printed correctly, with no smearing or blurring during food handling.
Make Printing Design
Printing makes your boxes more enticing for the customers. For example, if there are different burger boxes, then customers will get confused about which burger they want.
There is no fixed rule for designing your custom burger box’s exterior. It depends upon the design of the restaurant and its brand image in the market.
You should maintain quality standards while printing on both sides. Ensure that prints do not come off during food handling or fall apart when dipped into sauces/ketchup packets. This may result in leakage of sauce inside and damage to printed images, making them look messy instead of appetizing!
Custom Kraft boxes are very popular in this industry. These packages are durable, and they are very easy to print too. So, if you are using these packaging boxes, you will get more prominent business results.
Add Business Information
You need to add business information to these packaging boxes like your restaurant’s address, phone number, etc. This information should be placed in appropriate positions on the burger box (preferably one that is easily visible) so that customers can get it without any difficulty at all!
This information help customers to trust your brand and come back for their next purchase. Moreover, it helps them in keeping your brand in their mind.
Focus on the Box’s Finishing
You also need to focus on the burger box’s finishing. For example, you can add a glossy coating so that your customers can feel comfortable eating from them and keep it in their kitchen cabinets or anywhere else for years without damaging its quality!
In addition, they will not get any damage even when stored with other utensils because of this high-quality finish which is why burger boxes have been gaining immense popularity recently.
Furthermore, you need to make an error-free printing design as any mistake in this area might make burger boxes appear unprofessional and affect customer perception negatively about your brand resulting in loss of business opportunities.
Add Secondary Packaging for Food Delivery Purposes
These days food delivery companies are conquering the markets. They are offering special discounts to customers and give them an opportunity to get the food of their choice. So, these days it is very necessary for your burger business to use travel-friendly burger boxes, so you can take your burger to go.
Similar to burger boxes, custom burger box holders are beneficial for packaging purposes and protect them from damages while traveling or for transportation purposes.
Building a burger box can be an overwhelming process. But following these helpful steps will ensure that your brand has the best product possible. The first step is to select quality material for your design and the shape of boxes. You’ll also want to think about printing designs on the front or back, so customers know what they’re looking at any given moment.
Once you have all three parts, focus on finishing with small details like adding information about your company inside the packaging. Finally, add secondary packaging when shipping food items if it’s applicable. These are just some simple tips for designing and manufacturing burger box products that serve as both practical means of storage and marketing tools for business owners everywhere. Thanks for reading.