You’ve done it—you’ve started a new business! Whether you’re still at the beginning of the planning stages or you’re already up and running, it’s important to start thinking about how you’re going to market your new business. After all, without marketing, no one will know your business exists. And even if you have the best…
Most people agree that the most important time for a new business to succeed is in the first few years of operation. Sadly, only about half of small enterprises remain in operation after the first five years. Once a corporation has made it through its initial years of operation, long-term growth usually takes precedence. However,…
Web scraping or harvesting has many benefits for businesses. From monitoring marketing trends and keeping an eye on competitors, the beneficial information you can gather through web harvesting is only limited by your imagination. It can even be used to discover and connect with influencers in your industry to form mutually beneficial partnerships. But where…
In marketing, it is crucial to reach out to the ones you need and who need you. Targeting, or multisegment marketing, is a method of advertising that entails zeroing in on specific groups of people or niches to tailor one’s content to. Today’s marketers are familiar with the concept of smart targeting. Nowadays, smart targeting…