Not many people are fortunate enough to have a wine cellar at home to store bottles at the right temperature, darkness, and humidity. When it comes to curated or premium wine, just a few consumers will buy a wine bottle costing $70 casually. However, when it comes to e-commerce sites, one name in Napa Valley is making waves with its innovative concept of upgrading customers to get the taste and experience of premium wines on the bottles they buy.
Underground Cellar – A unique eCommerce platform
Underground Cellar is a unique eCommerce platform and a company based in Napa Valley in the USA. Via its unique website, wine lovers can store up to 500 bottles of wine and get free upgrades for more expensive bottles. This innovative concert surfaced for wine lovers in The Shark Tank and has been in the market for about five years. In June 2021, this company raised about $12.5 million as funds. It is completely different from other eCommerce sites that sell wine to consumers on the Internet and is growing in popularity fast.
Get a wide range of premium and curated wines from a single source
This platform features a myriad range of wineries, varietals, or regions every day to its consumers. The price of the wine bottle is listed for the chosen deal, and the minimum purchase that the customer needs to make is three bottles for every order. However, most members are upgraded to even more expensive bottles after you have bought the wine; however, the user still pays the lowest price that has been listed.
Besides this, every deal has a top upgrade, which means the customer has the chance of getting an expensive or rare bottle of wine if they choose to.
The gamification tech feature
There are other sites like this one; however, the gamification tech feature sets this platform apart from them. It is choosing the expensive bottle of wine, knowing it is value for money. Users know they will get the bottle they consider worth paying for. For instance, the customer will be happy if they get upgraded to a 1975 Dom Pérignon Oenothèque that costs $2,000. This feature of the site keeps its users engaged, and this is why they keep on returning to the site for additional deals.
Pros of this site
The biggest advantage of this site is you are able to get new bottles of premium wine that you generally would not have reached out to buy in stores. Users generally have a tight budget. They will not buy expensive bottles of wine; however, if you get the opportunity to buy them at amazing deals and store them in the perfect Cellar, the opportunity is indeed great. If you buy 12 bottles of wine in order, you will get free shipping with Underground Cellar.
Ever since its inception five years ago, this company has evolved and has been growing its team. It is also improving its website with the gamification tech feature. Moreover, it is entering into connections with other wineries so that you can get more access to the best premium and curated wines across the nation. Overall, this unique platform is great, and many wine lovers are recommending it to their friends.