How Hollywood studios use forensic watermarking technology to control piracy in post-production and review stages

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As high-resolution content consumption has become commonplace, the need for appropriate security measures to protect premium content has increased.

A layer of forensic watermarking on top of DRM-protected videos enhances the content security framework.

DRM technology, which encrypts premium content, is preferred by studios all over the world for distributing it to a variety of devices, operating systems, and environments, including mobile ones.

Using a common encryption format, a transcoder or packager generates encryption keys that can be used to create multi-DRM protected content.

Uses the browser or operating system’s built-in security features for content playback, based on the end user device or player’s DRM technology.

Even though the DRM approach is a first-level defence against premium content piracy, it falls short of controlling piracy at the review stage.

In addition to DRM, forensic video watermarking d aids content owners and distributors in tracking piracy across the entire content distribution chain.

Unaltered by post-production processes such as transcoding, downscaling, and other alterations for distribution, unique code sequences are added at random locations and embedded with the content.

Decoding, watermarking, and encoding all take place on the DRM-protected video frame before it is ready for distributio

Using forensic watermarking, the owner of the content can have more control over how and where their work is viewed.

Using a watermark in the pirated content stream helps to identify the source device if it is stolen and redistributed.

For the first time, Hollywood studios are requiring distributors to implement watermarking solutions prior to distributing DRM protected content  post-production.

Video watermarking can identify the source of a leak of premium content screening copies.

When distributing content, distributors frequently search the Internet for known piracy hotspots.

A watermark detector scans for the watermark if it detects suspicious content.

In cases where a perfect match is found, the watermark makes it possible to track down the illegal source of the stream and add them to a list of those who should be put on probation.

Thereby protecting Hollywood studio revenue streams across the entire content delivery framework, forensic watermarking is an effective countermeasure to the nefarious piracy gang.

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