SaaS products are now more popular than on-premise installations. SaaS solutions are now available to businesses of all industries and sectors thanks to the tireless efforts of developers. Are you curious as to what SaaS is? What are the top trends expected in 2021, and why? Let’s go!
What is SaaS exactly?
Software-as-a-services (SaaS) is a software licensing model that users can access on a subscription basis with the application located on external servers. SaaS is increasingly being offered on hosted platforms by companies. SaaS has the advantage of easy maintenance. Let’s start with Google Docs, which will help you understand what SaaS is. It’s free to use, and there are no installations required. A personal Google Account is all you need. In addition, Google Docs has the outstanding feature of automatically saving any changes or edits to your documents.
Will the SaaS marketplace grow? Some sociological forecasts support this assertion.
SaaS technology is continually evolving. As a result, new trends are being created. In this article, we have selected the top SaaS Trends to Be Considered in 2021. Let’s go over them one by one to reap the benefits of SaaS!
#1. AI Algorithms to Enhance Security of SaaS
AI technologies leap on the bandwagon in fighting cyber-attacks. So how is Artificial Intelligence possible to use? This technology allows you to identify malware and ransomware infections before they can enter your software system. AI’s other advantage is automation, which can be used to improve data security for SaaS. Oracle, a US-based computer technology company, applied this trend and increased its services, Cloud Access Security Broker. As a result, developers were able to accelerate the process of threat detection by using AI algorithms.
#2. The Boom of SaaS Products for Remote Work
Want to hold a conference, webinar, or business meeting in your area? Install Zoho or any other SaaS-based product on your device, and you can manage it all without any problems! For example, Zoho lets you host a 40-minute meeting with 100 people for free. You might also consider communication. Slack or MatterMost? These SaaS tools allow you to communicate with your teammates and make sure that everything is going according to plan.
#3. White Labelling in SaaS
White labels are products or services created by one company and bought by another to sell under their brands. But what does white labeling in SaaS services development look like? For example, your company might sell dashboards for companies. However, your products are very customizable. The dashboard is customizable to the client’s business. SaaS white labeling lets entrepreneurs enhance their branding and reduce costs without requiring additional development or infrastructure.
#4. The Rise of Low-Code platforms
Developers will find low-code platforms useful for creating drag-and/or-drop interfaces. In addition, low-code platforms have many advantages, such as faster iteration speeds and high productivity.
#5. The Emergence of Vertical SaaS
Vertical SaaS, in contrast to horizontal SaaS, focuses only on specific industries. Salesforce, SAP, Oracle, and many other prominent companies started as horizontal SaaS solutions. However, they changed their marketing approach and began to use the vertical SaaS model. This allowed them to attract more clients while increasing profit.
All business owners understand the importance of positioning their businesses as industry leaders. As a result, entrepreneurs are turning to vertical SaaS to position their companies as industry leaders. The vertical SaaS platform is attractive not only to the business but also to investors by helping them fund their successful ventures.
#6. MicroSaaS is a rising
Why is microSaaS popular? It helps business owners find a niche and outperform key competitors. A microSaaS product doesn’t require an additional overhead company. Here are two examples of companies that used MicroSaaS: Grammarly (an online editing tool) and Social Sprout (a software tool for social media).
#7. API connections are essential
Businesses aim to provide well-integrated services that do not require the creation of a new IT environment. Therefore, SaaS products have to be more API-friendly for data to be integrated seamlessly with existing IT infrastructure. To deliver top-notch SaaS and cloud app development services, LITSLINK’s high-end software developers take this method.
#8. Product-Led Gain (PLD)
It’s a strategy to go to market that uses a product as a tool to engage, retain and acquire clients. How can SaaS firms use this approach for their clients? They use consumer-like virality to promote their product feature set. This ensures that customers can sign up without a credit card and have an easy process for signing up. MailChimp Slack, Dropbox, and Slack use this strategy to engage with clients and bring new customers. How famous will product-led marketing be in the SaaS industry? It is certainly possible that it will become a popular trend in the SaaS market.
#9. Migration to PaaS
PaaS (platform-as-a-service) is often an appealing option for companies regarding product development and customer retention. Many choose to migrate so that they can scale their products even further. What are the key features of PaaS, then? PaaS is highly scalable, agile, and quick in its development process. Businesses can build custom apps as an add-on to their primary applications, which ensures their greater flexibility. Box and Salesforce Automation Software are two of the SaaS market leaders and have recently moved to PaaS. With this move, SaaS vendors seek to increase client retention and improve demand for their products.
#10. Mobile-First Approach for SaaS
SaaS companies are required to adapt to mobile devices due to the increasing number of mobile users. Skype, Dropbox, and many others have adopted the mobile-first approach in their business models. In addition, SaaS-based project and communication tools like Trello or Jira and MatterMost also have mobile versions.
These are the top 10 trends in SaaS you will most likely see in 2021. White labeling, remote or mobile-first methods, white labeling vertical SaaS, microSaaS as well as API connections, PaaS, and product-driven growth could all help your business grow and be more efficient. These trends can help you to surpass your competition, get new clients, and make more revenue.
SaaS Software or Software as a Service is a modern way of running applications over the internet as a service. Instead of having a lengthy & tiresome process like installing and maintaining the software, you simply access it via the Internet. Ultimate Business System (UBS) provides highly efficient SaaS products like PMS and HRMS that solve real business challenges with a robust & impeccable system