Amazon PPC Terms, Acronyms, and Abbreviations Glossary -

Read Time:2 Minute, 59 Second

If you’re running ads on Amazon, you’ve probably seen a sea of acronyms. It can feel like decoding a secret code! But fear not—we’re here to help. Here’s a fun and simple glossary of common Amazon PPC terms, acronyms, and abbreviations. Master these, and you’ll sound like a pro in no time.

Let’s dive into the Amazon PPC lingo!

PPC – Pay-Per-Click. You pay only when someone clicks your ad. Simple and sweet.
ACoS – Advertising Cost of Sales. This tells you how much you spend in ads to make a sale. Lower is usually better.
ROAS – Return on Ad Spend. Like ACoS, but flipped. It tells you how much you earn for every dollar spent on ads.
CTR – Click-Through Rate. Shows how often people click your ad after seeing it. A good sign of a catchy ad!
CPC – Cost Per Click. The average amount you pay for one click. Keep it low for better profits.
Impressions – The number of times your ad is shown. Views, basically.
Conversions – The number of people who bought after clicking your ad. Ka-ching!
ASIN – Amazon Standard Identification Number. A unique code for every product on Amazon.

Campaign Types You Should Know

SP – Sponsored Products. Ads that promote individual listings. These are the most common type on Amazon.
SB – Sponsored Brands. These show your brand logo and multiple products in one ad. Great for brand awareness!
SD – Sponsored Display. These ads remarket to people even off Amazon. Fancy stuff!

Other Must-Know Terms

Keyword – A word or phrase people type into the search bar. Your ad appears if it matches.
Match Type – Tells Amazon how closely a shopper’s search must match your keyword.

Broad – Loose match. Reaches a wide audience.
Phrase – Needs the exact phrase in search, but can include other words before or after.
Exact – Must match the search exactly. Super targeted.

Negative Keyword – A word you exclude so your ad doesn’t show up. Saves you money!

Bidding and Budgeting

Bid – The amount you’re willing to pay for a click. Higher bids = higher chance of your ad showing up.
Daily Budget – The most you want to spend in a day for a campaign. Make sure your wallet likes it!
Dynamic Bids – Amazon adjusts your bid up or down based on the chance of a sale. Smart bidding!
Fixed Bids – Your bid stays put. Simple and predictable.

Reports and Metrics

Search Term Report – Shows what shoppers actually typed in to find your ad. Great for finding keywords!
Conversion Rate – The percentage of clicks that led to a sale. The higher, the better!
Brand Metrics – Insight into how shoppers interact with your brand. Available to brand-registered sellers.
Placement – Where your ads appear: top of search, product pages, or other spots.

Extra Jargon (But Still Important!)

TACoS – Total Advertising Cost of Sales. Measures ad spend as a part of your total revenue. Helpful for seeing the whole picture.
Attributed Sales – Sales that came from your ad clicks. This stat can span a few days, so be patient!
Pacing – How quickly your campaign is using the budget. Fast or slow—keep an eye on it!

And there you have it! A quick and fun guide to Amazon PPC terms. Remember, it’s not hard—it just looks a bit intimidating at first.

With this glossary on your side, you’ll read reports, launch ads, and manage campaigns like a true Amazon advertising wizard.

About Post Author

Olivia Brown

I'm Olivia Brown, a tech enthusiast and freelance writer. My focus is on web development and digital tools, and I enjoy making complex tech topics easier to understand.

wpuser+olivia@webfactoryltd.com