The global video streaming industry witnessed a huge surge in 2020. The pandemic somehow lighted up their business rigorously. People were almost drained off with no options for entertainment. Theatres went on to close indefinitely due to numerous lockdowns and social distancing norms. What else do people do at their homes? Left with no options, they spent more time on video streaming apps.
Amidst the pandemic, all these apps started gaining more users who were ready to pay subscription fees. All they needed at that time was an option to kill their boredom. The huge success of these platforms is the constant reason why entrepreneurs are propelling themselves to launch an app in the market. So, I thought of sharing with you some ideas for launching a successful video streaming app like Netflix. This blog will be an eye-opener to bring out all your stuffed ideas.
How is an app like Netflix successful in digital entertainment?
When you decide to step into a business, it is widely important to analyze the success story of your competitors. Netflix is a leading Over-The-Top (OTT) platform that has reached out to different countries. Have you ever explored why they are so successful among various other players in the industry? If not, here is a chance for you to explore why?
- Focused more on original content
In 2013, Netflix decided to step into producing original content for their app. Until then, they were busy featuring television content. The huge success of “House of Cards” paved the way for them to release more exclusive shows. They started producing original content like documentaries, series, etc. There is a separate fan base for out-of-the-box l content.
- Preference-based content delivery
Netflix is perfect for understanding and analyzing the interests of the users. However, the app’s search engine will have a record of the content searched and watched by all movie buffs. It will also note down the number of episodes they completed in a series. All these data will help the app showcase content related to the user’s preference. For example, if a cinema enthusiast has watched sci-fi movies on his account, the app will suggest movies and series related to that particular genre.
- More privilege to watch the content hassle-free
As you all know, the app is based on a business model of Subscription Video-On-Demand(SVOD). The users will subscribe to the platform by paying a subscription fee to the app. Here, their major revenue is from the subscription charges. So, the app has opted for a “No-advertisements” strategy. It does not disturb its users by popping out promotional campaigns in between its content. This gave a wonderful experience for the users to watch their favorite stars in action.
- Constant trend-setter
The major goal of business is to remain in the market for the long term and offer quality service to the users. At the same time, you have to be creative and offer innovative solutions. If you don’t follow this pattern, your venture will get shattered into pieces. Netflix was way innovative and utilized the technology to a great extent. It came out of the box and defeated the cable TV operations through its vigilance. “Think and innovate” is the core concept behind its success.
- A convincing business model
The business model is essential for any organization to shine out. Netflix had a convincing business model where it satisfied people to join the app. It offered various subscription plans to woo people. They are basic, standard, mobile, and premium. The users can choose one according to their budget and tastes. The American platform understood the pulse of its users and offered content accordingly. They are known for their original content, and this has made them subscribe in large numbers.
Navigate into the video streaming market with a Netflix clone app
The Netflix clone is an alternatively crafted solution for the original Netflix app. The white-label solution will allow you to refrain from the features of the standard app. So, when you start your business, going with a replicated entertainment platform will do good and propel your business. There are some features that are extremely important for a video streaming app for seamless functionality. Below are those features which you should consider for your Netflix clone script.
- User registration
The first thing a user does in an app is register. When they sign up with their email address, phone number, or social media account, they will go to the subscription page. Here, they will go through the process and select a plan feasible for them. This saves a lot of time and film buffs can watch their preferred content swiftly.
- Seamless audio and video streaming
The majority of the users will use your app to watch quality videos. You have to provide them with the best audio and video support, and if not, they will switch to other apps. The HD content should be the same for all the subscribers, irrespective of their interests and likes.
- Diverse payment options
When you attract subscribers globally, you have to sophisticate them by providing various payment options. So, integrate as many transaction processing choices for your subscribers like credit and debit cards, e-wallets, net banking, wire transfers, etc,
People are bound to use different apps on their mobile phones. To keep them engaged with the online entertainment platform you need to send notifications frequently. This encourages them to make repeated visits. Hence, make sure you have this feature in your app for boosting the overall retention rate.
- Subtitles and translations
The popularity and fandom of artists and movies have inspired people to watch content from different languages. So there are high chances that they will not be aware of the languages. In such cases, you can provide subtitles and translation options for the users. They can switch to the language changing facility and watch their content hassle-free.
The demand for video streaming apps is the underlying reason why entrepreneurs are focusing on the entertainment sector. The potential scope of this industry looks promising in the future. Make the first step in the market now, find the best app developers and reveal your business ideas into a perfect Netflix clone app development today!