9 CRM for Realtors
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Customer Relationship Management (CRM) tools have revolutionized how real estate professionals manage leads, track communications, and streamline transactions. In a competitive market, having the right CRM tailored for realtors can be the key to converting interest into closed deals. These tools help agents stay organized, manage contacts efficiently, automate tasks, and improve client satisfaction.
Here are 9 top CRM solutions specifically designed for realtors, each offering unique features to meet various business needs and workflows.
1. Follow Up Boss
Follow Up Boss is tailored for real estate teams and solo agents looking to improve lead conversion. It integrates with major lead providers and offers advanced automation to keep communications flowing smoothly.
- Easy integration with Zillow, Realtor.com, and more
- Powerful automation and action plans
- Mobile-friendly with robust reporting tools
2. kvCORE
As an all-in-one real estate platform, kvCORE provides a CRM environment that includes web, marketing, and transaction tools. It’s great for large teams and brokerages looking for scalability.
- Flexible lead generation platform
- Includes IDX-enabled websites
- Automates text, email, and call reminders
3. Top Producer
Top Producer has been a trusted name in real estate CRM for years. With features that cater to nurturing long-term relationships, it’s ideal for realtors focused on referrals and repeat business.
- Market snapshot reports for clients
- Drip marketing capabilities
- Intuitive interface with MLS integrations
4. Zoho CRM
Zoho CRM is not real estate-specific, but its vast customization options and affordability make it a favorite among solo agents and small teams.
- Custom pipelines and workflows
- AI-powered lead scoring
- Affordable plans with a free version available
5. Real Geeks
Real Geeks combines CRM functionalities with lead generation websites. It’s perfect for agents who want an all-in-one solution with a focus on inbound lead generation.
- IDX websites for lead capture
- Automated follow-up campaigns
- Simplified lead funnel tracking
6. LionDesk
LionDesk is a versatile CRM offering texting, email blasts, and video messaging. With an easy learning curve and robust communication tools, it suits agents who focus on personal touches.
- Built-in texting and video messaging
- Visual pipeline management
- Affordable tiered pricing
7. Propertybase
Propertybase is built on Salesforce and offers a powerful suite that combines CRM, websites, and marketing automation. Ideal for brokerages or enterprise-level operations.
- Fully scalable based on your needs
- Modern websites with IDX integration
- Backed by Salesforce’s reliability and support
8. HubSpot CRM
While not real estate-specific, HubSpot offers powerful CRM tools that are free and extremely customizable. Great for realtors who are tech-savvy and want to customize their sales process.
- Free CRM with optional paid features
- Excellent reporting and lead nurturing tools
- Integration with email and calendar platforms
9. Contactually (by Compass)
Contactually, now part of Compass, remains popular for its unique “bucket” system, helping agents prioritize communications based on relationship strength and timing.
- Intelligent contact segmentation
- Email templates and automated follow-ups
- Designed specifically for real estate professionals
Conclusion
Using the right CRM can dramatically boost a realtor’s productivity and customer engagement. Whether you represent a major brokerage or are a solo agent, one of these top 9 CRMs is bound to meet your business needs. The key lies in understanding your workflow, budget, and client expectations—and choosing a tool that enhances every part of your customer relationship journey.
Frequently Asked Questions (FAQs)
- What is a CRM for real estate?
A CRM (Customer Relationship Management) system helps realtors manage client information, track communications, automate marketing, and streamline sales processes. - Do I need a CRM as a solo agent?
Yes. Even solo agents benefit from CRM systems to stay organized, follow up with leads, manage listings, and keep track of client interactions. - Are real estate CRMs expensive?
Prices vary. Some, like HubSpot and Zoho, offer free versions, while others range from $25/month to several hundred dollars for advanced features and team tools. - Which CRM is best for small teams?
Follow Up Boss and LionDesk are great options for small teams due to their ease of use and communication features. - Can real estate CRMs integrate with MLS?
Many real estate-specific CRMs, such as Top Producer and kvCORE, offer MLS integration to streamline listing and transaction management.
