Understanding how your customers interact with your brand throughout their journey is critical to delivering personalized, timely communications. In 2025, customer lifecycle segmentation remains a fundamental strategy in marketing, allowing businesses to tailor their engagement based on where a customer is in their journey. From acquisition to retention and win-back, lifecycle segmentation helps companies boost…

In today’s dynamic e-commerce landscape, marketplaces like Amazon, eBay, and Walmart.com are no longer just platforms for distribution—they’re engines of growth. But capitalizing on their massive reach is not automatic. Success demands a thoughtful strategy focused on profitable growth, not just expanding sales volume. Brands and sellers must optimize every facet of their marketplace presence…

In the ever-evolving landscape of product marketing, artificial intelligence (AI) has become an indispensable tool for companies looking to create immersive and effective product demonstrations. Two of the standout platforms in this domain are Luma AI and Synthesia. Both offer innovative approaches to showcasing products, but they do so in fundamentally different ways. Understanding their…

The Galaxy S25 series, expected to release in early 2025, is generating strong anticipation among Samsung enthusiasts and Android users alike. As always, this new smartphone line brings not just software and camera improvements, but subtle changes in design and dimensions. For consumers, tech reviewers, and accessory manufacturers, understanding case size comparisons between the Galaxy…

In today’s fast-paced digital world, consumers expect seamless experiences—especially on mobile devices. With the majority of e-commerce traffic now coming from smartphones, optimizing your product pages for mobile is no longer optional. A mobile-optimized product page not only enhances user experience but can significantly boost your conversion rates and customer satisfaction. Let’s explore how to…

For sellers and marketers seeking to improve their Amazon advertising ROI, the Amazon Attribution Tool provides a robust solution to gain visibility into how non-Amazon marketing channels drive sales on Amazon. This free tool gives users data that was previously a black box—what happens when a shopper clicks your Google ad, Instagram story, or email…

If you’re running ads on Amazon, you’ve probably seen a sea of acronyms. It can feel like decoding a secret code! But fear not—we’re here to help. Here’s a fun and simple glossary of common Amazon PPC terms, acronyms, and abbreviations. Master these, and you’ll sound like a pro in no time. Let’s dive into…

Amazon sellers are constantly on the lookout for ways to optimize their advertising efforts and store visuals. With fierce competition across every category, maintaining a consistent and compelling brand presence is essential. This is where Amazon Creative Asset comes into play—a centralized platform that helps sellers better organize, manage, and deploy their creative content for…